Americans rarely bought “wine futures” thirty years ago, but that all changed with the 1982s, and it will change for the Asians with the 2009s. They are going to buy these wines.
Forget the first-growths. They have become luxury products, and possess the same prestigious image as Rolls Royce, Bentley, or Aston Martin cars, Roger Dubuis or Berguet watches, or haute couture from Chanel or Christian Dior.
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